Read the label and look for tried-and-true ingredients, including AHAs and BHAs, ceramides, vitamins C and E, retinol, aloe, jojoba, enzymes, and SPF. ![]() While new and trending ingredients have their place, there’s something to be said about sticking to formulas created with bodies of evidence to support their use and effectiveness. When choosing a skincare brand to purchase from, look for those that commit to using science-backed ingredients. What to Look For in Skincare Brands Science-Backed Ingredients Key Ingredients: Glycolic acid, lactic acid, mandelic acid, berry extracts | Size: 1.7 oz. The result is a formula that quickly fades discoloration, purifies pores, and generally leaves your complexion bright and glowing. At work, a combo of exfoliating AHA and BHAs, antioxidant-rich berries (hence the name, and yummy, jam-like scent) and enzymes. The hero product: Another “ ride-or-die” product for Gould, she says you’ll notice a difference in your skin after just one 10-minute application of this at-home peel. And rather than just offering options for the standard dry, normal, oily skin-types, she has picks for nine different kinds of skin, including an emphasis on safe and effective choices for the sensitive set. It’s that combo of hands-on experience and encyclopedic knowledge that makes her line of products so great. The brand: Celebrity esthetician Renée Rouleau has not only spent 30 years taking care of her client’s skin, she’s also a true treasure trove of skincare info, a go-to resource for beauty editors. May be too strong for sensitive skin types Key Ingredients: Glycolic acid, lactic acid, papaya and pomegranate enzymes | Size: 4 oz. Bonus points for the subtle floral-citrus scent and fun-to-use frothy formula. It exfoliates ever-so-gently with a blend of AHAs and fruit enzymes, though also contains hyaluronic acid so your complexion never feels stripped. The hero product: Byrdie Editorial Director Faith Xue recommends this wash to everyone, thanks to its ability to both effectively remove makeup and actually cleanse your skin. It’s also a clean brand, a repeated Eco Beauty Award-winner. ![]() As such, the brand focuses on, “wildcrafted active,” all sustainably harvested in Wyoming. Working in a skincare spa, she realized a need for products that actually delivered, and was inspired to use the incredible plant-based ingredients in her local environment in creating the line. The brand: A longtime beauty industry veteran, Kenda Kolb Butler founded Alpyn Beauty after moving from New York City to Jackson Hole. Key Ingredients: Glycolic acid, tartaric acid, lactic acid, salicylic acid | Size: 1.69 oz. (Credit the fact that it’s specially pH balanced.) You’re left with a radiant, clear, even complexion, no redness in sight. The hero product: Despite the fact that this weekly exfoliating mask packs a hefty 25% concentration of alpha-hydroxy acids, plus a 2% concentration of beta-hydroxy acid, it magically doesn’t irritate skin, even sensitive skin. They also hit a unique note in the market with what they call “clean clinical” skincare, using synthetic ingredients, but only those that have a direct health benefit for the skin. What started as a way for founder Tiffany Masterson to try and make some money during the recession turned into a hugely popular brand, creating all kinds of serums, masks, and more that beauty editors and consumers alike adore. The brand: The name is cute and the packaging adorable, but make no mistake about it- Drunk Elephant offers some seriously legit skincare products. May be too strong for super sensitive skin Here’s your complete guide to the 25 best skincare brands. We also considered if the brand is Byrdie clean, meaning that it only uses ingredients without known toxic effects and if the brand is cruelty-free. ![]() We conducted hours of research on the best skincare brands, evaluating each on hero products that put the brand on the map, as well as what active ingredients make the brand recognizable, and worth your investment.
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